\nFirst things first: Your website needs a goal<\/strong><\/h2>\n
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When I examine websites, I ask individuals about their most important business objective \u2014 the action they want visitors to accomplish on their site.<\/p>\n
No, I’m not kidding. What makes one website better than another<\/a>? It’s all about how well the website meets a goal. There is no way to improve a site that does not have a goal. You can only enhance what you can measure.<\/p>\n Some clients tell me that their goal is for visitors to \u201cread about their goods.\u201d That isn’t a goal. The action of signing up, purchasing, clicking on anything, or ordering something are all good goals to pursue.<\/p>\n You must have a new goal if your only aim is for visitors to read the content on your website.<\/p>\n <\/p>\n <\/p>\n Split testing (or A\/B testing) is a method for increasing your website’s conversion rate (that is, the number of people that become customers or take a specified action).<\/p>\n If you’re stumped by which to choose between two possible headlines for your page, you could conduct an A\/B split test to determine which one performs better.<\/p>\n In this example, A\/B testing software directs half of your traffic to page A and the other half to page B. Both pages have a call to action, and you count how many individuals take the action to determine which headline performed best.<\/p>\n Examples of things you can test:<\/strong><\/p>\n <\/p>\n <\/p>\n Create trust signals to show your visitors that you are reputable and safe.<\/p>\n There are only 4 reasons why people won\u2019t buy from you:<\/p>\n We can’t do much with the first three seasons, but we have control over the trust aspect.<\/p>\n Add trust-building components such as reviews, security badges, third-party accreditation logos, etc. to your website in order to build trust and increase your conversion rate.<\/p>\n <\/p>\n <\/p>\n A good sales funnel is critical to conversion rates.<\/p>\n It\u2019s a multi-step, intentional path that you take your visitors on from their first point of contact with your brand through the final action they take before becoming customers.<\/p>\n The simpler the funnel, the fewer conversion issues you’ll have. It’s much better to make things as simple and easy for your customers as possible.<\/p>\n Think about an actual sales funnel: it starts at one end with lots of people who are interested in what you’re offering then filters out those that aren’t ready or able to buy.<\/p>\n Remember, people need time to consider purchases before they’re ready to commit. The more expensive or sophisticated the product, the more time individuals require in order to make a decision.<\/p>\n <\/p>\n <\/p>\n According to Michael Aagard, who wrote an excellent post about conversion rate optimization, \u201cObjections are reasons why you don’t buy which might be either real or imagined; it’s how people feel rather than what they think that drives their final decision.”<\/p>\n Below are some common objections that you should address in your sales copy in order to improve conversions:<\/p>\n It’s critical to come up with as long a list as possible. Get feedback from the outside world, conduct user testing, and ask your consumers what they’re concerned about.<\/p>\n <\/p>\n <\/p>\n Nobody likes to be distracted when they’re trying to accomplish a task.<\/p>\n Use a simple, straightforward layout with no distracting or confusing elements. If it’s not necessary, don’t include it. Stick to just what your visitors need to know and nothing more.<\/p>\n When possible, implement the following (and not much else):<\/p>\n There are a few more factors to think about \u2014 such as a live chat box, social proof, and video – but the message is the same: eliminate all distractions. You want your visitors to pay attention only to your offer.<\/p>\n <\/p>\n <\/p>\n Create a one-click purchase option.<\/p>\n A simple, single click is much easier for people to make than filling out an entire form or making several clicks over the course of minutes (or even hours).<\/p>\n This conversion tip can be applied in many different ways: use PayPal buttons with pre-populated information; create links that send visitors directly to your shopping cart page; offer auto-delivery options so customers don’t have to reorder every time they run low on product. These are just some examples \u2014 you’re only limited by your imagination and creativity!<\/p>\n The more difficult it is for people to buy from you, the less likely they’ll complete their order. So do everything possible to streamline and simplify the purchasing process.<\/p>\n <\/p>\n <\/p>\n We live in a world of false advertising and deceptive claims<\/a>, so people will naturally assume the worst when they come across your pitch.<\/p>\n You need to counter those suspicions with proof – testimonials, user research results, case studies, awards\/accolades \u2014 anything that will prove what you’re saying about your product or service is accurate.<\/p>\n The more evidence you can offer for why someone should buy from you, the better! After all: \u201cActions speak louder than words.”<\/p>\n <\/p>\n <\/p>\n People are risk-averse. They don’t want to take chances unless they’re guaranteed a specific outcome – and conversion rates are no different.<\/p>\n You need to remove as much uncertainty from the equation as possible, even if it means you have to offer guarantees or refunds (although these should be used carefully).<\/p>\n Here are some\u00a0examples\u00a0of great guarantees:<\/p>\n <\/p>\n <\/p>\n When it comes to website conversions, a huge obstacle is page speed. This is the time it takes for your content to appear on the screen.<\/p>\n People get frustrated when they have to wait too long for a page load – Did you know that\u00a040% of people abandon sites that take more than 3 seconds to load<\/a>?<\/p>\n You should do everything possible to keep your site running fast. If your landing page isn’t converting well, analyze your page speed with\u00a0Google’s PageSpeed tools<\/a>.<\/p>\n The Google PageSpeed tool will give you an idea of what needs to be optimized on your landing page in order to increase its load time.<\/p>\n This can get a bit technical and the truth is: \u201cTime kills deals.” So don\u2019t let it kill yours before its time! If you want conversion rate optimization done right then contact<\/a> Unique Web Designer<\/strong> today.<\/p>\n <\/p>\n <\/p>\n
\nHere are 10 tips to increase conversions on your website today!<\/strong><\/h1>\n![\"Tips](\"https:\/\/uniquewebdesigner.com\/wp-content\/uploads\/2021\/10\/Conversion-Rate-Optimization-Tips.png\")
<\/p>\n#1. Do A\/B testing<\/h2>\n
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#2. Add trust factors to your website<\/h2>\n
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#3. Set up a sales funnel<\/h2>\n
![\"Sales](\"https:\/\/uniquewebdesigner.com\/wp-content\/uploads\/2021\/10\/Sales-Funnel-Conversion-Rate-Optimization-1024x576.png\")
<\/p>\n#4. Address Objections<\/h2>\n
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#5. Remove Distractions<\/h2>\n
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#6. Make it easy to buy from you<\/h2>\n
![\"Make](\"https:\/\/uniquewebdesigner.com\/wp-content\/uploads\/2021\/10\/Make-it-easy-for-clients-to-buy-from-you-1024x719.jpg\")
<\/p>\n#7. Offer proof<\/h2>\n
#8. Reduce or remove risk<\/h2>\n
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#9. Improve your page speed<\/h2>\n
#10. Optimize for mobile<\/h2>\n
![\"Increase](\"https:\/\/uniquewebdesigner.com\/wp-content\/uploads\/2021\/10\/Mobile-Optimization-for-Conversion-Rate-Increase-1024x512.png\")
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