As the owner of Unique Web Designer, a Fort Lauderdale web design and marketing agency, I’ve seen too many local service companies get burned by lead resellers like HomeAdvisor, Angie’s List, Thumbtack, and others.
In this in-depth video, I break down the major pitfalls of relying on these third-party leads.
The biggest issue? You’re not the only business they’re selling that lead to – it gets mass blasted out to a bunch of your competitors too. So you’re overpaying for a lower-quality lead where the prospect has zero existing relationship with your company.
I explain why a random lead from a person who was simply shopping around at a lead reseller website is a terrible way to grow your client base compared to highly-targeted leads you control through pay-per-click ads or your own lead magnets.
You’re just wasting marketing dollars bidding against other businesses for lukewarm leads.
While paid ads can work for predictable lead flow, I make the case for why local SEO is the highest ROI lead source for service companies. By optimizing your website and presence, you get FREE clicks and calls from customers actively looking for your services in your area.
Whether you’re a plumber, electrician, contractor, or any localized service business, this video is a must-watch before dumping more money into lead resellers’ pockets. There are much smarter, more cost-effective ways to grow your customer base!
If you want to learn more about increasing your traffic/leads contact Unique Web Designer on our Contact Form or call me at (561) 771-4140.
